development of the Harley Davidson motorcycle

Since production Harley Davidson motorcycle in the year 1907 and the development of innovation and a motorcycle this body, the hand of progress is very rapid. In the year 1970 Harley Davidson motorcycle can show only one manufacturer of heavy motorcycles in the United States. Until you can show a very large profit.
in development can the market in europe and asia to crawl. So that Harley Davidson's need to adjust the marketing mix to meet the needs of customers.

When the AMF (American Machine and Foundry) Harley Davidson they get "three times the output of Harleys, but" they lost control product quality. " As a result, "Harley bikes have a reputation as a less dependable." To avoid financial ruin them "attack quality problems" with the product. Harley repair their facilities and production process. They also "adopted a statistical control and employee involvement programs to improve quality."




In another effort to improve their products, they build the motor with the new V-twin engine was developed to improve reliability. They also solicited customers at rallies for their suggestions and complaints. They also began to place more emphasis on the sales and accessories, clothing and introduce a line.
To maintain the high quality of the Harley has been developed abroad, to encourage export growth Harley magazine they publish in foreign languages and "the beer fests and bands that are tailored to the local culture."